Gone are days when we used to visit shopping malls and stores to find a perfect outfit for an occasion. Now, most people especially youth live and breathe online so they prefer to shop online. Take a look at the following factors encouraging online clothes shopping in India.
In today’s fast-paced life, nobody likes to waste time standing in those long queues at billing counters in the stores when all the things can be bought sitting at home with a single click. The concept of online shopping has been accepted widely in India thanks to lower prices, convenience, and variety of products. Online shopping sites like Flipkart, HomeShop18, Snapdeal, and Amazon let you order everything ranging from apparel to jewelry and plumbing material to kitchen appliances from the comfort of your home or office and delivered it at your doorsteps. This is not only convenient but also time & money-saving. It is expected that the number of online shoppers will increase by up to 38 million in 2015.
Generally, the upper class and upper-middle-class people in India prefer online shopping. But, now even the middle-income people go for online shopping due to the easy availability of the credit/debit cards and cash on delivery payment mode. Indians usually buy consumer electronics, apparel, accessories, and books online from Myntra, Fashionandyou, Jabong, and Indiatimes Shopping.
16 Reasons Why People are Attracted To Buy Clothes Online
1. Variety
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Virtual stores have limited space so they have limited colors, styles and customization options. But when you go for online shopping, there is no limitation. A large variety of apparels with accurate description are available online to choose from. You can easily find exactly what you want without going from store to store to get the perfect colour, style, fit and design.
2. Low prices and Discounts
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Online stores offer huge discounts and amazing deals to attract more customers. They purchase goods directly from manufacturers thereby cutting out the middleman and allowing a margin for discounts on quality goods. You can get extra discount on final bill with coupon and promo codes available at various websites coupondunia.in, couponraja.in, coupondekho.co.in, freekaamaal.com/coupons, couponmantra.com and 27coupons.com. Moreover during festivals, online shopping sites offer further discounts on apparels.
3. Availability: 24X7
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Almost all of us have faced this situation at least once in our lives. We go to a store or mall to buy something important and the store is shut down due to weekends or holidays. Now, you can order anything at anytime from the comfort of your home without any time limit.
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4. No Irritating Sales Guys
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Sometimes it happens that you visit a store and the sales person does not show the stuff properly or try to sell stuff you don’t need. Such things will not happen when you shop online.
5. Wish List
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Unlike virtual stores, online store lets you to save products you like for future purchase. If you don’t have sufficient money to buy a particular product, you can add it to wishlist or shopping cart and order it when you wish. Shopping websites like Flipkart and Amazon.in allow you to share the wishlist with your friends and family so that they can know what you might like as gift.
6. EMI Option
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EMI option is the best payment method for those who can’t afford to pay all the money at once. Credit card holders can take benefit of EMI facility. Online shopping sites like HomeShop18.com, shopping.indiatimes.com, yepme.com, shopclues.com, flipkart.com, snapdeal.com and infibeam.com offer EMI schemes without charging any processing fee. But, your Bank will charge annual interest rate according to your EMI Plan.
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7. Payback points
Myntra.com and Jabong.com offers Payback points to their customers with every purchase. These points can be redeemed for making purchases at that particular website. You can also earn points by referring the site to your friends and family.
8. Buy Whole Look
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Those don’t know much about fashion and always get confused what footwear or accessories should be worn with the particular clothes. Jabong.com is here to help them. The site lets you to buy the whole look the model is wearing in the photo with a click of mouse.
9. Try and Buy
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Yebhi.Com and Myntra.com are giving their customers a chance to buy apparels only if they like after trying them. You can order two apparels and when the product gets delivered, try the product and make the payment (if you are happy).
10. Cash on Delivery
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Most Indians hesitate to provide their credit/debit card information online or making online payment. According to survey, 76% Indians prefer Cash on delivery Payment option. Almost all shopping sites offer COD option to lure more and more customers.
11. Easy Returns
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If you not satisfied with the product you purchased, you can return it with 30 days of the purchase and get full refund.
12. Free Shipping and Delivery
All the websites provide free shipping on order above the pre-determined minimum price. Your product will be delivered on the same day or within 3-4 working days. Website like Amazon.in charge you extra price for delivering the products on the same day.
13. Price Comparison
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Generally you visit a store, try to find the required stuff and compare the alternative items. And finally pay the price the seller has placed on an item. Many people wander from store to store just to compare prices of the product. Online shopping gives you the power to compare prices of multiple online stores at the same time to get the best deal.
14. Consumer Reviews
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Before buying any clothing online, you can read the customer reviews regarding that particular product. This will help you to know whether it is worth to buy or not.
15. Privacy
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Many women feel uncomfortable or embarrassing to buy bra, sexy nightwear, under garments, lingerie and personal hygiene items in front of others. Online shopping allows you to buy these items privately without any embarrassment. Even the package delivered to you will not give any hint what’s inside.
16. No Crowd
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In India, there is so much rush in the stores and malls during festive season. Online shopping is the best way to avoid the festive rush. Just, sit in your home and order whatever you want.
Conclusion:
The online shopping growth in India is getting better and better with each passing day. Thus, the future of online shopping will be very bright in India. The two major concerns of Indian buyers regarding online clothes shopping: quality of products and hesitation to provide credit/debit card information are solved by Try N Buy and Cash On Delivery facilities. So, now they can buy apparels online confidently without any worry.
According to Times of India the online shopping trend in India will reach $34.2 billion by 2015 and $200 billion by 2020.
Florina Thomas
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